Strategic Community & Growth Marketing Manager (Part-Time)
Tutu School North Atlanta | Brookhaven, Halcyon & East Cobb
At Tutu School, we believe ballet class should feel like a magical childhood experience rooted in joy, creativity, kindness, and belonging. We are passionate about creating spaces where children feel safe, celebrated, and inspired to explore movement and imagination.
We are looking for a Strategic Community & Growth Marketing Manager who deeply believes in that mission and is excited to help us grow meaningful connections throughout our local communities.
This is not a traditional behind-the-scenes marketing role. We are looking for someone who genuinely loves building relationships, connecting with families, supporting local businesses, and bringing warmth and energy into every interaction. The right person will help us grow not just through marketing campaigns, but through authentic community presence and connection.
As we continue growing across Brookhaven, Halcyon, and East Cobb, we are looking for someone who will take ownership of helping families discover Tutu School, strengthening relationships within our communities, and helping our studios feel deeply connected to the neighborhoods we serve.
What You’ll Do
- Build and nurture relationships with local schools, daycares, businesses, and community organizations
- Lead grassroots marketing and community outreach initiatives
- Coordinate local events, pop-ups, story times, and partnership opportunities
- Help families discover and connect with Tutu School through thoughtful and authentic engagement
- Capture photo and video content within our studios that reflects the warmth and joy of our classrooms
- Plan and manage social media and email marketing calendars across our studio locations
- Localize and execute franchise marketing initiatives in ways that feel personal and community-driven
- Collaborate with studio leadership on enrollment, retention, and parent engagement initiatives
- Support referral campaigns, community-building efforts, and family experience initiatives
- Track marketing and enrollment performance metrics to help guide future growth strategies
Who We’re Looking For
The ideal candidate is:
- Warm, outgoing, and relationship-oriented
- Passionate about supporting children and families
- Highly organized and proactive
- Comfortable taking initiative and owning projects independently
- Excited to be physically present in the community and within our studios
- Creative, collaborative, and detail-oriented
- Someone who genuinely believes in creating meaningful community connections rather than simply “posting content”
Preferred Experience
- Community engagement or grassroots marketing
- Social media content creation and planning
- Event coordination or partnership management
- Boutique fitness, dance, education, hospitality, or children’s enrichment industries
- Canva, Instagram/Facebook/TikTok, SOCi, and email marketing platforms
- Photography and/or short-form video content creation is a plus
Position Details
- Part-time: approximately 15–20 hours per week
- Strong in-person presence required across our studio locations and surrounding communities
- Weekly responsibilities will include studio visits, local outreach, content capture, meetings, and occasional evening/weekend community events
- Flexible scheduling available, but this is not a fully remote role
- Some planning and administrative work may be completed remotely, but expectation is in-person
- Hourly compensation based on experience, with opportunity for performance-based incentives and long-term growth within the organization
To Be Considered for This Position
Please submit the following with your application:
- Resume
- Cover letter sharing why this role and mission resonate with you
- Examples of social media accounts you have managed or contributed to
- Portfolio or examples of content you have created (social posts, reels, photography, videos, email campaigns, event marketing, etc.)
- Examples of community partnerships, events, or marketing initiatives you have helped lead or execute
- Links to any relevant personal or professional social media accounts (optional)
- After interview consideration, we will request a project -based trial period before role is formalized.
In your cover letter, we would especially love to hear:
- Why you are passionate about working with children and families
- What excites you about community-driven marketing
- How you would help grow awareness and connection for a business like Tutu School
- An example of a creative grassroots marketing or partnership idea you would bring to this role
We are looking for someone who is not only creative, but also proactive, relationship-oriented, organized, and excited to become a meaningful part of our studio communities. This role is ideal for someone who wants to be part of something meaningful - helping create magical childhood experiences while building genuine community relationships and helping a mission-driven business grow with heart.
Tutu School is a collection of quaint boutique ballet schools that provides a creative dance education experience for children from 6 months to 8 years old. It is a place where students are urged to fully exercise their imaginations as well as their bodies, and where we not only focus on teaching children age-appropriate motor skills and the fundamental principles of ballet, but also expose them to the world of classical music and the enchanting stories of famous ballets.
join the tutu team
Your local Tutu School may have openings for magic makers like you! They require teachers with a strong background in dance, great communication skills, and a commitment to Tutu School’s carefully crafted curriculum. But, most of all, they want instructors that are invested in nurturing the big dreams of little dancers.
